My name is Rae, and I’m the Design and Communications Coordinator at Pump Aid.
Where did you come from?
I graduated in 2014 with a BA in Graphic Design from Central Saint Martins. Curious to develop a broader perspective of the advertising industry after finishing university, I began a range of internships and placements in marketing, creative, design, account handling, business development, digital and web design to improve my knowledge.
Why join a charity?
I joined Pump Aid from the world of creative agencies, corporate clients and MacBook Pros, with the goal of re-shaping Pump Aid’s digital presence. I am here to inform our supporters of the latest updates from our Malawi projects, which simply would not have been possible without their generous donations.
Joining a small charity like Pump Aid has given me the opportunity to thread all my experiences together, crafting integrated digital campaigns to help our supporters understand the monumental task our small organisation has set itself; providing a viable and sustainable solution to water poverty in one of the poorest nations on the planet.
What attracted you to Pump Aid?
I was thrilled to learn about Pump Aid’s self-supply initiative, a programme whose sole purpose is to train and develop individuals in rural communities into a position where they can become self-reliant, own their own businesses, and create a future for their own communities. I’m very lucky to be working alongside a hugely diverse team – some with NGO backgrounds, and others who have joined the sector and brought with them a vast amount of knowledge of what’s worked in their own fields, to help craft a truly different approach to creating sustainable development in Malawi.
What are you passionate about?
I’m also a freelance illustrator and designer, working mostly with one one Pump Aid’s corporate Partners Department of Coffee and Social Affairs. I’ve managed to amass a quite extensive collection of pens, paints and other materials over the years, and spend most of my free time testing out new techniques.