Malawi Pump Aid Water Pump Blog

The Importance of Water Conservation

Posted on: October 18, 2016

Last week Pump Aid in partnership with Soakology published a brief look at the importance of water conservation, why water is under threat and some small steps we can take to try and conserve water at home.

We have republished the blog below and hopefully you find water conservation as fascinating as we do ! 

Read the full article here and check out other blogs published  by Soakology here.

The Importance of Water Conservation


Recently I’m sure you have been hearing about water conservation; In our work here at Pump Aid it is a huge part of what we do ensuring the sustainability of our projects. With the world being more connected than ever and more and more people being aware of the vital and precarious nature of our water supply, it is not uncommon to hear about our water footprint being spoken off in the same breath as our carbon footprint.

The quite sudden emergence of a water foot print comes from the increasing realisation of just how important water is to everyone on the planet, regardless of whether you live in Birmingham, Flint, Michigan or the Global South, the strain being put on the world water resources will affect us all. Below we will look at just why water is so important, why it is under threat and some ideas on what can be done, both locally and globally.


Why do we need water?

Water sustains all life on earth. Really we could leave this point there but when we look at it further we see how water is behind nearly all aspects of our lives.

On the global level, approximately 70-80% of fresh water resources are used by agriculture providing food and economic stability to billions of people worldwide, which is the case for both the developing world and large agricultural producing countries such as Australia and the USA, the need for these levels of production is great; it is estimated that we need 1 litre of water per kilocalorie of food produces.

Water is also vital for hydro-power that provides for millions of communities across the world, just think of the size of the Hoover damn for an example of waters potential.

Furthermore stocks such as freshwater fish are a major source of both global diet and income and are reliant on fresh water, water is also behind economic development, extraction of vital resources such as oil and in the home water can be found in the production of beer, meats, fruit, vegetables – in short water is everywhere.

Why is water under such threat?

The threats facing water are numerous and profound, population growth has led to an explosion of irrigation for agriculture across the globe and it is estimated that water productivity and use saw a 100 fold increase between the end of World War II and the year 2000.

Climate Change is also posing a threat to the world’s freshwater resources, with reduced rainfall in some areas and increased rainfall in others and with the world largest source of freshwater, the arctic regions, facing significant decline over the next 30 years due to global warming.


What forms can water conservation take?

We can all start saving water at home, simple measures such as keeping taps of when brushing your teeth (which astonishingly can save up to 6 litres of water per minute!) and taking a shower over a bath will not only help you save money on your water bill but will help ease the pressure on water resources across the globe.

On the global stage, efforts such as the Sustainable Development goals are aiming to bring together countries across the planet in a collective effort to achieve real progress by 2030, just one of the goals set out by the SDG’s is to …

Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning “

And if you were to travel to countries across the world you would find an extraordinary and inspiring amount of water conservation efforts, from conservation farming in rural communities in Malawi, to efforts by Coca-Cola who recently distributed over 2,000 water purification systems to help ease the burden on freshwater resources.

A lot of the news coming out at the moment about water resources makes for sobering reading, but efforts are underway across the globe and we are all capable of making a difference at home today.

If you want to take part in ways to conserve water at home, we here at Pump Aid & Soakology have recently been trying the 60 second shower challenge. Challenge yourself and see if you can shower in 60 seconds.

Try the 60 second shower challenge !