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bethekey

Clean Water for Africa: #BeTheKey

Posted on: September 29, 2016

We reach the 21st Century yet 1 in 10 people across the world still live without the basic necessities; clean water and a decent toilet. But you can help change this.

Pump Aid has partnered up with London’s premium coffee company, Department of Coffee and Social Affairs to launch a month-long donation campaign, #BeTheKey to raise awareness of the global water crisis and how Pump Aid’s work transforms lives forever.

Department of Coffee and Social Affairs finds this campaign key in raising money to change and save lives. For one month the company is running various activities including a photography exhibition of photos from Pump Aid’s projects in their flagship store on Carnaby St in London. You can read more about the campaign here on the Department of Coffee’s website.

How can you get involved?

Visit the store:
>See the Pump Aid Photography exhibition at the Department of Coffee and Social Affair’s flagship store on Carnaby st.
>Grab a branded Pump Aid coffee cup from any Department of Coffee & Social Affairs store in London (Donations are also taken in all stores)
>Look out for taxi’s driving around London with the Pump Aid #BeTheKey, take a picture and share via @DeptofCoffee and @PumpAid
Make a donation
>Set up a regular donation online via this link
>Text ‘Pump’ to 70500 to donate £5 or more where 100% of the proceeds go to Pump Aid
Follow the campaign
>Look out for taxi’s driving around London with the Pump Aid #BeTheKey, take a picture and share via @DeptofCoffee and @PumpAid
>Follow the campaign live and show your support by using the hashtag #BeTheKey

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