London, 26th October 2017 – Pretty Decent Beer Co. the Forest Gate based craft-beer company, today announced that it will be donating 15p per bottle sold to Pump Aid, a London-based international development charity, to help the NGO achieve its goals of training the next generation of small-business owners in Malawi, continuing to relieve water poverty in sub-Saharan Africa.
James Nida, owner of the Pretty Decent Beer Co. established the craft brewery following a stint in the charity sector. Working with a wide range of organisations, he developed a passion for raising money to effect change. Pretty Decent combines James’s love of beer with his philanthropic expertise.
This year Pump Aid was crowned International Aid and Development Charity of the Year at the UK Charity Awards in recognition of its ground-breaking small-business approach to sustainable development.
As part of developing a better approach, Pump Aid took the step of commissioning the design in Malawi of a new type of pump that could be built locally, in a simple workshop, from affordable and locally available materials. The charity then embarked on a programme of setting up, training and mentoring small businesses to dig wells and build, maintain and repair pumps and sell their products and services at an affordable price. By linking customers with Village Savings and Loans committees, Pump Aid has enabled them to invest in water points – supplied, built, maintained and repaired over the long term by the entrepreneurs it has trained. Watch Pump Aid’s video to learn more.
Keep an eye out for Pretty Decent’s Pale Ale, made with a combination of a simple British grain bill, paired with American style hops. They plan on releasing their new line of IPA and session Pale Ales in the coming months.